Welcome to SoulFaces — where culture, creativity, and community come together with intention.

What started as an idea in 2017 by De’Shaud Cox has grown into a full movement. SoulFaces Media was created to spotlight the influence of Black culture — through music, fashion, and entertainment — and this store is an extension of that vision.

This isn’t just merch — it’s rooted in what we do, how we move, and who we are.

From hoodies to accessories, each piece is designed to speak to the people who move with the culture — not around it. It’s for the ones who know where the style comes from, feel the music when it hits, and carry that energy with them.

At the end of the day, this is about more than clothes. It’s about building something real, showing love to what’s shaped us, and giving people something they can truly connect with.

Follow @soulfacesmedia on Instagram, TikTok, Facebook, and YouTube for exclusive content and updates.

Stream our curated sound on Apple Music & Spotify.

By the Culture, For the Culture.